ClearPath Activator
Your next $50K is already in your database.
The average SMB has 100–500 past customers inactive for 12+ months. Reactivating a lapsed customer costs 5–7x less than acquiring a new one. ClearPath Activator is a managed outreach system — email, SMS, and phone — that runs continuously against your past customer list. T2C runs it.
100–500
dormant customers sitting in the average SMB's database
15–30%
win-back rate with a structured reactivation campaign
5–7×
cheaper to reactivate a past customer than acquire a new one
The problem
The numbers above describe a problem that's almost invisible in most businesses: past customers who went quiet — not unhappy, just gone. They've already trusted you with work. They know how you operate. And for a year or more, nobody has reached back out. Meanwhile, you're spending money acquiring new customers who are a harder and more expensive win than re-engaging someone who already liked working with you.
ClearPath Activator turns that dormant list into an active revenue source. T2C runs structured, multi-channel outreach against your past customer base — continuously, not as a one-time campaign — and manages the responses. The tiers below show how that scales, from a clean monthly reactivation campaign at Core, to continuous multi-channel activation with AI outbound calls at Pro, to T2C building segmented strategies with tailored copy per customer type at Elite.
Pricing
Simple, transparent pricing.
One-time installation fee to build and configure your system. Monthly fee for T2C to run it.
Core
Installation (one-time)
$2,500
Monthly
$250/mo
- ✓ List audit and contact validation
- ✓ 1 reactivation campaign per month (email + SMS)
- ✓ Basic tracking report
- ✓ Up to 200 past customers
Pro
⭐ Most PopularInstallation (one-time)
$5,000
Monthly
$500/mo
- ✓ Everything in Core
- ✓ Continuous monthly campaigns
- ✓ Multi-channel outreach (email + SMS + AI outbound calls)
- ✓ Response handling
- ✓ Performance report
- ✓ Up to 500 past customers
Elite
Installation (one-time)
$10,000
Monthly
$1,000/mo
- ✓ Everything in Pro
- ✓ Segmentation strategy + tailored copy per customer segment
- ✓ Full response management (T2C handles all inbound replies)
- ✓ Unlimited list size
- ✓ Quarterly strategy review with campaign refinements
Monthly billing begins only after your system is live and you've signed off.
The math
For a $700K business with 250 past customers at a $2,500 average job, total annual recovery value — revenue reactivated, acquisition cost avoided, and owner time returned — is approximately $110,000.
Pro install recoups in under 3 weeks. Monthly system value ~$9,200 minus the $500 fee = $8,700/month in net recovered value from the first campaign.
Pair with ClearPath Receptionist to make sure every reactivated customer gets through.
Learn about ClearPath Receptionist →